Brand Activations

Overview

Brand Activations is the guest engagement engine of FluteOS. It combines premium QR-triggered experiences with loyalty programs, multi-channel marketing campaigns, automated guest journeys, and social media management into a single workspace. Whether you're launching a product, running a seasonal promotion, or building long-term guest loyalty, Brand Activations is where that work lives.

Immersive QR Activations

Brand Activations include the Activation QR flow type — full-screen visual experiences designed for premium brand moments: product reveals, distillery storytelling, cocktail recipe builders, and loyalty point reveals.

Activation Scene — A single full-screen visual unit. A complete activation is a sequence of scenes the guest advances through manually or on a timer.

Scene Type	Description
Video	Auto-plays a looping or one-shot video with optional audio
Reveal	Animated entrance of a product image, headline, or stat
Choice	Guest taps one of 2–4 options; branching logic routes to the next scene
Capture	Inline form collecting name, phone, email, and consent
Reward	Full-screen coupon, QR code, or digital badge presented as the finale

See QR Experiences for build instructions. Keep activations under 5 scenes — engagement drops sharply after the 4th scene on mobile.

Loyalty Programs

Go to Brand Activations > Loyalty to configure a points-based or stamp-based loyalty program for your venue or brand.

Loyalty Setup

1. Choose a program type: Points (earn on spend or visits) or Stamps (punch-card style).
2. Set earning rules — e.g., 1 point per $1 spent, 10 points per visit, or 50 bonus points on first enrollment.
3. Define redemption tiers — e.g., 100 points = free cocktail, 500 points = VIP table upgrade.
4. Configure enrollment — guests can join via QR Experience capture, tableside order, or direct invitation.
5. Publish the program.

Loyalty balances are displayed in the guest's 360° profile and on the digital receipt after each tableside order. Automated milestone messages (e.g., "You're 20 points away from a free drink!") are triggered when guests cross configurable thresholds.

Loyalty Tiers

Create named tiers (Bronze, Silver, Gold, Platinum) with automatic tier upgrades based on cumulative points or visit count. Tier benefits can include:

• Bonus point multipliers
• Early access to campaigns
• Exclusive QR experiences
• Custom tags applied to the guest profile for segment targeting

Multi-Channel Campaigns

Go to Brand Activations > Campaigns to create campaigns across email, SMS, and social channels from a unified interface.

Channel	Capabilities
SMS	Blast, drip, and trigger messages to opted-in guests
Email	Branded templates, drip sequences, event announcements
Social	Scheduled posts to Instagram, Facebook, and Google Business Profile

Campaign Builder

1. Click New Campaign and choose your channels (SMS, email, social, or any combination).
2. Select a segment as the audience (for SMS and email).
3. Use the drag-and-drop email builder or the SMS message composer.
4. For social posts, compose content and upload media for each connected platform.
5. Schedule or activate immediately.
6. Monitor performance in the Campaign Analytics dashboard.

Campaign Analytics

Every campaign has a detail page showing channel-by-channel performance:

• Email: open rate, click rate, bounces, unsubscribes
• SMS: delivery rate, click rate, opt-outs, replies
• Social: impressions, reach, engagement, link clicks

Use the Compare view to benchmark up to five campaigns side-by-side and identify your highest-performing content formats.

Automations

Go to Brand Activations > Automations to build event-triggered guest journeys that run continuously without manual intervention.

Building an Automation

1. Click New Automation and give it a name.
2. Set the Trigger — the event that starts the journey:
   • Guest scans a QR Experience
   • Guest joins a loyalty program
   • Guest reaches a loyalty milestone
   • Guest tag added or removed
   • Guest churn risk changes to High
   • Date-based: birthday, anniversary of first visit
3. Add Actions — steps the automation executes in sequence:
   • Send SMS
   • Send email
   • Add or remove a tag
   • Enroll in a loyalty program
   • Award bonus points
   • Create a staff task
4. Add Delays between actions (e.g., wait 1 day, wait 1 hour after trigger).
5. Add Conditions to branch the path (e.g., if guest has tier = Gold, send VIP message; else send standard message).
6. Activate the automation.

Common Automation Templates

Template	Trigger	Actions
Post-visit follow-up	QR scan	Wait 2 hours → Send SMS thank-you with loyalty balance
Birthday reward	Birthday date	Send email with 100 bonus points + redeemable offer
Re-engagement	Churn risk = High	Send SMS → Wait 7 days → If no interaction, send email → Tag re-engagement-attempted
Loyalty milestone	Points reach 500	Send SMS congratulations + redemption code → Update tier
New guest welcome	First scan	Send welcome SMS → Wait 1 day → Send onboarding email

Social Media Management

Go to Brand Activations > Social to manage your connected social channels.

• Connect Instagram, Facebook (Page), and Google Business Profile under Settings > Integrations.
• Compose posts with text, images, and video — preview each platform's rendering before publishing.
• Schedule posts up to 90 days in advance.
• Monitor comments and reviews in the unified Inbox.
• Respond to reviews directly from FluteOS without switching platforms.

Tips

• Pair loyalty enrollment with every QR ordering flow — guests are most receptive to joining a loyalty program immediately after a positive interaction.
• Use automation conditions to protect your best guests from over-messaging. Add a condition "skip if received a message in the last 7 days" before every SMS action.
• Campaign analytics and loyalty data feed into Analytics for full attribution reporting.

Related Articles

• QR Experiences
• Guest Management
• Marketing Campaigns
• Analytics